MasterCard Starts “Selfie” Verification, Working On Heartbeat Approvals

From the Consumerist

Last October, MasterCard revealed that it was testing new ID-verification solutions that used, among other things, facial recognition, to quickly and securely identify cardholders when shopping on their mobile devices. Now the company says the so-called “selfie pay” system is ready for the masses, and that it is working on a way to authenticate users via their heartbeats.

MasterCard announced this week that it will officially launch selfie pay, also known as MasterCard Identity Check, through a partnership with large banks in the U.S., Canada, the U.K., and some other European countries in the next several months.

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